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Licerio

What is LICERIO?

LICERIO is the platform on which the brand is advertised by the client, re-offering creative work in social networks, and as a reward, they can receive discounts on goods/services that are equivalent to the number of assemblies collected. This system is based on Blockchain technology with Token LCR’s own cryptographic marker.

The number of social networking communities of 3 billion users and the global advertising budget is 77 billion US dollars, and this figure is increasing every year. But now, making intelligent advertising campaigns and getting long-awaited customers is a big problem, advertisers spend 50% of their advertising budgets on VAT payments, including expenses for covering the costs of paying jobs to marketing managers and not covering all your expenses in all cases. In addition, there are also problems associated with high competition, incompatible settings of advertising campaigns and software to block advertising.

We created LICERIO, a platform on which a client advertises a brand, sending creativity to social networks, and as a gift, they can receive a discount on goods/services that are equivalent to the number of collected sympathies.

This platform is based on the influence of the principles of marketing and its ecosystem on the basis of Blockchain technology with its own cryptocurrency: LCR Token.

The LICERIO platform reduces the cost of the advertiser by 5% and is reliable, which means that the client is entering their business, which will provide growth opportunities for small and medium-sized companies around the world.

BENEFITS OF THE LICERIO PLATFORM

Here is a brief list of the key features of the LICERIO platform

Development of a rapid advertising campaign

Reduction of labor costs and time

Ease of use and availability

Global coverage

Operating costs and reductions in commission costs

Free marketing tools

Guaranteed acquisition of the client

Market Analysis

The future belongs to social networks. Brands interact with the social networking community more often and more frequently. With the development of the Internet, new types of ads have emerged that are available not only to your regional audiences or your country, but throughout the world. Online advertising is very efficient. Located in an intelligent way with all the peculiarities of the Internet taken into account, creatives can get tens of thousands of visits in a day.

Nowadays, it is generally known that social networks are a powerful tool for the interaction between the brand and the client.

Research shows that in the last year alone, the number of social network users increased by 13% worldwide. At the beginning of 2018, the number of potential consumers reached 3.196 million people, that is, 42% of the total world population. The growing popularity of social networks is determined by the convenience of their use since it allows people not only to communicate with each other outside of local boundaries but also to offer shared content and content sharing. The main benefit of the social networking platform is its wide reach.

More than three billion people around the world use social networks no less than once a month, and 90% of social network users use mobile devices to do so.

Brands invest more money in advertising for their interaction with the public, however, it seems not to be so convenient due to the massive fragmentation of media content.

The problems with Internet advertising and business development have inspired us to create LICERIO, which platform is where the customer advertises the brand and which ecosystem is based on the Blockchain technology with its own cryptocurrency: LCR Token, which will reduce operating costs and increase the interaction with the brand. with the clients and what will make the platform transparent for all its users.

LICERIO Platform For Advertisers

You will not have problems to start your advertising campaign, just choose a social network to republish, customize user filtering and create ads. Users will resubmit their brand creatives on social networks and get discounts for articles of goods or services that are equivalent to the amount of “likes” that are collected as a reward for it. When you start a brand, the ad campaign determines how many LCR tokens you want to spend on it; the system will calculate the “like” number and the views you will get. When the total number of “Like” compiled by the user is the same as that requested by the brand, then the advertisement will not be sold anymore.

As soon as the client arrives to get a discount and finally receives it, his “I like” will end; The system imposes a commission in the range of 1% to 5% to provide customers to the brand and show ads again. If the user has not arrived at the service during 20 calendar days from the moment of the end of the advertising campaign, the “Like” and the discounts will expire.

Starting Your Advertising Campaign With 2 Clicks

You will have no difficulty in starting your advertising campaign you will only need to choose social networks for reposting, adjust user filtering and create ads. Users will be reposting advertising materials of your brand in social networks and getting a discount for an item of goods or services equivalent to the number of collected “likes” as a reward for that. When starting advertising campaign brand specifies the number of LCR tokens it wants to spend for that; the system will forecast the number of “likes” and views that it will get. When the total number of “likes” collected by users equals the one requested by the brand, then the ad won`t be further displayed. As soon as the customer comes to get a discount and finally gets it, his “likes” will expire; the system charges commission in the range from 1% to 5% for providing a customer to the brand and the ad is being displayed again. If the user hasn`t come to get a service for 20 calendar days from the time of advertising campaign completion, then his “likes” and discount will expire.

Retargeting Groups

Brand may collect groups of users that have committed certain actions, for example, they watched the ad, hid it, reposted it, left a “like”, made a purchase. This will allow the brand to use the audience data both inside the system and for native advertising in social networks as well.

Internal CRM and Analytics

Each customer that has made a purchase or got a service will be recorded into the internal CRM by the system that will calculate the economy and make up the profile of brand`s target audience.

Customers Beside You

LICERIO platform will allow getting customers not only by means of advertising campaigns but instantly. There will be “Discounts beside you” section in the mobile application, where the map with brands cooperating with LICERIO platform will be displayed when it is launched. Brands will be displayed within 1 km range and the farther the distance to a sales point, the bigger discount customer will get when he comes to get a certain service.

The customer is selecting the sales point of interest and the application will map the route to it; customer will watch discount increase while moving towards the sales point.

Contests

Brand may arrange a contest, setting up its terms and conditions and an item of goods or service sold by it may be used as a reward for winning in that contest. Users will be actively reposting advertising materials what will give positive publicity to the brand, thus, building brand awareness. After the contest is over, the system will automatically choose a winner by using a random number generator and notify him about it. A certain number of tokens will be blocked on brand`s account before the winner gets an item of goods or service. After the user has got the item of goods/service at stake, tokens will return to brand`s account with service fee written off of it.

Accessibility Features

Such tools as posting to social networks will be available for a brand, which will allow easily spreading information through all platforms. Merchandise catalog for Instagram is a tool that allows brands that are selling goods in this social network to create their own unique mobile-friendly webpage at which customers can look through a merchandise catalog and make an order and pay for it if it is possible. Besides, that special widgets will be provided for e-commerce purposes. These widgets will allow customers to get a discount at brand`s website.

Brand And Agency Interactions

Brands can interact with freelancers or agencies that will personalize their advertising campaigns and create good quality creatives (copywriting, graphics, etc.) and agencies will receive a portion of the commission’s cost of the brand as a reward. Brands can find an executor on a special web page within the system. The agents are listed according to your qualification, but you can also pay for the premium placement.

Each agency has a fully automated portfolio of advertising campaigns created. The brand chooses an executor and as soon as the executor confirms its application, a brand advertising campaign is available in the agent’s profile and the linked account will be displayed in a brand profile whose permissions can be set or closed in total.

Economic Platform

The LICERIO platform will charge a commission for each customer interested in a brand. The commission rate can vary from 5% to 10% depending on the method used to attract customers. For example, if a brand has shown the appearance of a creative on a partner’s website, the commission rate will be 7.5% and if the brand has also used the services of an advertising agency or an occasional worker, the commission rate will be 10% and if the brand has adjusted the advertising campaign independently, the commission rate will be 5%. LICERIO takes 5% of the total commissions to maintain its operational activities and the quality of the services provided, the amount of the commission is distributed among webmasters, agencies and independent professionals.

All transactions within the platform are carried out with the direct use of a cryptographic LCR token that provides high-quality web resources and avoids the intrusion of third parties into processes within the system. The value of the token will be maintained not only by using it as a payment method but also with the possibility of receiving additional income from the token holder. The token holder can use it in the popular cryptocurrency bag, where potential users will buy it for later use on the platform.

The rewards system for the active use of the platform will be used in the LICERIO platform; The more tokens a user has in their account, the more opportunities the Platform offers.

TOKEN PRESALE

The LCR Token is made in accordance with the ERC20 standard. 5% of the total token will be distributed among partners and consultants, 10% will be saved for the reward program, 15% of the token will be saved for the platform team and the remaining 70% will be sold. The total amount of tokens released will be equal to 100,000,000 LCR.

Start: May 28, 2018, 12:00 GMT

Soft cap: 500 ETH

Acceptable currency: ETH, BTC

Rate of change tokens: 1 ETH = 6000 LCR

Expires: June 10, 2018, 12:00 GMT.capitalization: 2500 ETH

Number of tokens for sale: 15,000,000 LCR

Minimum amount of the transaction: 1 ETH

Token Distribution

USE OF PROCEEDS

50% Marketing

25% Development

12% Administrative

8% Bonuses

5% Legal

ROADMAP

September 2017

Creating the LICERIO concept

December 2017

Beginning of platform development

February 2018

Launch web platform for webmasters

March 2018

Creation of widgets for e-commerce

Automation of certain tasks in advertiser`s analytics

APRIL 2018

PRIVATE TOKEN SALE

May 2018

PRESALE

June 2018

Release beta version of LICERIO

Q2 2018

Creation of user profile “Customers beside you” function

Creation and audit of Smart contracts for webmasters, advertising agencies, and freelancers

July 2018

First Round of Primary Sales

August 2018

Mobile apps for clients and brands

Q3 2018

Introduction of LCR tokens at popular cryptocurrency stock exchanges Implementation of additional marketing tools Implementation of the functions of search and interaction of brand with advertising agencies and freelancers Creation of iOS- and Android-based mobile applications for brands and customers

September 2018

Second Round of Primary Sales

Q4 2018

Launched platforms in Russia and CIS countries

Q1 2019

Launch platform in Europe

Q2 2019

Global launch

LICERIO TEAM

We are actively seeking new specialists who seek to create new and exciting business solutions to involve them in our team. Now our team consists of 14 people and in the nearest time, this number will increase actively.

George Markov

Senior Founder & Developer

CPA network developers such as Leadbeater, PowerAd, BAZZARO. Founder of several services for automated SMM as well as cheat service. Has been developing the Ethereum-based Smart contract since 2016.

Vitaliy Orehov

Co-Founder

An entrepreneur, owner of Neva taxi cab depot with 120 cars of economy class and comfort. Taxi company the Neva is the largest partner of Pulkovo airport in Saint-Petersburg.

Evgeniy Orehov

Commercial Director

A businessman, a co-owner of the taxi depot “Neva-taxi”, former CEO of Sem ruchyov company. Also has a car service network in Saint-Petersburg.

Roman Gerasimov

Head of Marketing

An entrepreneur, the founder of a marketing campaign for the promotion of PayForInstall mobile applications with incent traffic as well as TrustLead program partner. Has been working with such companies as IQOption, Gett, OBI, AXE.

Margarita Fomicheva

Token economy

Margarita is an economist who manages the financial flows of the platform. as two higher educations in economics and accounting. Previously worked with attracting investments in start-ups.

Elina Kraselnikova

Powerful UI / UX Designer

A fine designer who loves his work and can translate any ideas into reality. All the works of Elina you can look at Behance.

Evgeniy Kondrashov

Front-end Developer

Eugene realizes the layout of LICERIO and creates it as you see it. In his portfolio, there are projects of the Federal scale. Previously, he worked for RuSoft.

Alena Minina

BDM

An experienced business development manager. Has experience in business planning, risk management and strategy.

Elena Vorobyeva

Support Agent

Elena knows all about LICERIO, and will always be happy to answer your questions, share experiences and help in solving any problems.

Evgeniy Markov

Backend Developer

Eugene is developing the cloud infrastructure of our platform. Previously, he worked in the banking sector.

Anastasia Aksenova

Content Manager

Anastasia is involved in the management of all the social networks, writes articles about LICERIO and news from the world of Crypto-currency

For more details, please visit:

Author: lahaking

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