Explainer video types

Explainer video niche is rapidly developing, growing and establishing a high place in the content marketing world. In the years behind us, video grew popular as a consumed social network’s product very fast. Snapchat, Instagram and Facebook made it very easy for a regular Jo to make a short HD video, post it online and get lots of views and reactions.

Business owners, product brand managers and marketers on the other hand saw a huge opportunity in this trend. They found these short movies as a great way of introducing their brand, product or a service in a format that consumers like. To make it even better Facebook, Instagram, YouTube even Google are all turning their sails towards video format.

To put it simple, explainer video is a short video that focuses on explaining or presenting something. Explainer video uses concise language and attractive visuals creatives. It can be informative or educational. Style, type, duration all depend on the purpose of the explainer video. Every business and an individual making this type of video want to leave a stamp of creativity and simplicity. This is where things get interesting. Creativity and simplicity have a tendency not to get along sometimes, so you need to think very carefully what type of an explainer video do you need?

Fortunately, we decided to make your decision somewhat easier and came up with a list of explainer videos that could help you channel your thoughts.

This type of animated videos is one of the most widely used. Why is this so? Well, first of all, it’s easy to make and second, it doesn’t cost much.

2.5D Animated Explainer video stands between 2D and 3D model. This type uses 2D images and 3D objects in same platform as the first type, but it has a higher quality, it’s more appealing and it’s more expensive of course.

These videos are mostly used for educational purposes. Illustrations are drawn by hand, and are much detailed and realistic. Audience can have a more realistic engagement and stay focused on details in the scene and VO. Also, not all whiteboard videos are necessarily black and white, they can be in color too.

Of course, if we wanted, we could find many other types of explainer videos. It’s usually a mixture of everything said before. Like we already highlighted, you should choose your type depending on your needs, and then create or plan your explainer video.

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