Online Best Practices when it comes to fundraising for Nonprofits

Making your website mobile compatible and embedding the donation process in it

Data suggests that a lot more funds are received through custom made donation pages than through third party donate pages. Making the whole process mobile friendly would make it really smooth for your potential donors and would give a huge boost to your campaign. Not only will it result in a greater amount of donations but it would also result in a large number of people joining your community.

Make sure that the Donate Button is featured on every page of your website

Once the Donate Buton is featured on every page of your website, the conversion rates could rise up. Making it easily accessible would mean that the donors would just go on to donate when they feel for a cause rather than waiting and trying to find ways to donate. All this extra time might make them change their mind. But keeping it right in front of their eyes would mean that they would just go on and hit the Donate Button.

Add your Call to Action

You need to elucidate your Call to Action in a very clear and straight manner. Adding it to your Thank You landing Pages could motivate your donors to take further action and help your nonprofit bring in the difference that it is striving for.

Usage of Social Media

The importance of the various social media platforms are not lost on us. The different communication channels that it offers allows the nonprofits to reach out to different groups of people. It is a very low cost and a high impact way of marketing one’s campaign. Clearly show the link between the donor’s act of giving and the impact that it is bringing about. Make use of creatives and graphics to drive home your point.

These are some of the many Online Best Practices when it comes to fundraising for nonprofits. Adopting these and working diligently towards your goal would go a long way in bringing you closer towards the targets of your nonprofit organization.

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