BRING OUT THE BEST OUT OF A DISPUTE

The word dispute can be defined in several ways. One meaning is quarrel, in which different opinions are expressed, often in an angry tone. When we apply this definition we agree with Dale Carnegie when he said: “The only way to get the most out of an argument is to avoid it”. An angry argument benefits no one. Another definition of an argument is debating and discussing an issue. If we consider the dispute in this context, with preparation and skill we will reach a win-win outcome for both sides. Promoting an idea to another person — boss, subordinate, client or colleague — is essentially a debate to persuade that person to accept what is presented. The aim is somehow to change a person’s way of thinking or reacting to an issue. When preparing to promote an idea — to your boss or your partners — follow the principles applied by successful salespeople. First, get the listener’s attention. An effective way to do this is to ask a provocative question. Find out what problems the people you are lecturing to are facing and focus on them. For example, if your customer service department has serious problems, ask: “If there was a way to keep up with your customers’ satisfaction without increasing the number of staff in your department, would you want to know about it?” You’ve probably got the audience’s attention and are now ready to present evidence showing how your idea will solve the problem. The evidence has to relate to the topic and, of course, the audience has to understand it. Here are seven types of arguments that have proven effective. They can be remembered by the first letter of each method: — Demonstrations (show how something works).
-Examples (personal experience or other people’s experiences).
-Facts (specific points, real or provable).
-Expository (a visual, diagram, chart, picture, sketch or other tangible material).
-Analogies (associating a complex idea with something simpler and easier to understand).
-Expert testimonials (quoting a known or credible source).
-Statistics (figures showing increases, decreases, percentages, changes, comparisons, trends and conclusions).
“A man convinced against his will remains of the same opinion.”

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